Swedish Fashion Finds New Ways

Stockholm Fashion week är nu i full gång och den 27-29 augusti drar Fashion Week by Mercedes-Benz igång och Stockholm. Skrev min senaste krönika i Dalarnas Tidningar på modetema den här gången. Stockholms Kulturfestival pågår som mest, Stockholm sjuder verkligen just nu. Har fortfarande semester, men for in igår för att kick-starta vår kurs Design Forward tillsammans med Moderådet i Rookies pop-up shop på Drottninggatan 81 B. Jättefina lokaler, och positivt gensvar för kursen. Årets Rookie hade utsetts kvällen innan, Lobra, med hög glamfaktor. Hon själv fanns också på plats igår i pop-up shopen, så vi fick tid att prata lite.

If you are in Stockholm right now, make a visit to Rookies Pop-Up Store, on Drottninggatan 81 B, with several of the new and coming fashion brands on view. Stockholm Fashion Week is on right now, and the fashion events culminate on August 27-29 with the Fashion Week by Mercedes Benz in Stockholm with several cat walk shows of established and new brands, and lots international visitors, buyers and press in the city. (just wrote another chronicle in the local Dalarna Paper about the odd fact that little Sweden has two separate fashion weeks, how ashamed we are about the Swedish OS collection, and how I am looking forward to the development and flourishing of the alternative ways of showing fashion through film, photo, and digital media. Alternative places and spaces replacing the traditional cat walks)