On my way to Tokyo to launch Form magazine in Japanese for the first time ever – Sweden in Style

Nu lanserar vi Form på japanska för första gången någonsin, genom ett späckat specialnummer, där redaktörerna Bo Madestrand och Salka Hallström Bornold plockat några av våra bästa senaste artiklar + en massa nyskrivet material speciellt för detta. Reser om några timmar, vi kommer också att ha Form på plats på Kid’s Week som Business Sweden arrangerar på ambassaden med start på fredag, samt på den jättestora PechaKucha-kvällen den 30 oktober, arrangerad av Klein-Dytham Architects där Claesson Koivisto Rune kommer att prata.

If you are in Tokyo next week, join us at T-site on November 1 for the launch of Form magazine in Japanese. Excerpt from the press release:

At last! After 108 years in existence, Form Magazine – founded in 1905 – will be available in a Japanese edition. The launch party will take place during Tokyo Designers Week, 1 November at Tsutaya Books, Daikanyama T-Site – the book, music and movie complex designed by Klein Dytham architecture, where the magazine will be also be sold.

We are especially proud of the fact that Swedish fashion designer Ann-Sofie Back graces the cover with her almost-as-gorgeous dog Beverly. Form’s editors Bo Madestrand and Salka Hallström Bornold have selected some of the magazine’s best articles serving a mix of Nordic design and architecture, which we hope will give readers an idea of what goes on in our part of the world. For example our dispatch from Kiruna, the century-old mining town, which will be torn down and relocated. There is also a portrait of the iconic Finnish designer Yrjö Kukkapuro, as well as those of young emerging talents. Other stories feature architects from Norway and Denmark, such as Snöhetta and Big. And directly from the Swedish wilderness, the radical craftsman Lagombra. Some exclusive articles emerge from the special ties between Sweden and Japan, such as the PechaKucha night phenomenon, which has spread to 15 cities in Sweden and 700 cities all over the world; material magic by Swedish textile designer Ulrika Elovsson working for Issey Myake; and the design guru Teruo Kurosaki, dreaming about Leksand. We hope that this unique issue will please you and stay in your hands for a long time!

 Coming soon is an English app for Form, to meet the demand from our international readers and potential subscribers. You can also listen directly to our podcast radio FormRadion or read our FormDigest report, both in English, monthly.

 Other events linked to the 2013 Sweden in Style in Tokyo, in collaboration with Svensk Form, are the recent shows with furniture master Åke Axelsson and his new nomad furniture, still on exhibit at PG Coad Gallery during Tokyo Designers Week. The textile exhibition Plenitude, which just closed at the Swedish Embassy in Tokyo, featuring 18 Swedish and Japanese artists, will move on to Umeå Cultural Capital of Europe 2014, where Svensk Form will create a special Tokyo Style, including Form Magazine, again reinforcing the strong bonds between Sweden and Japan with the support of Umeå 2014 and EU-JapanFest Committee.

Mark Dytham leading PechaKucha in Tokyo

Mark Dytham leading PechaKucha in Tokyo